Research Guides: Master of Science in Communication Management: Stakeholder Management

Course Description

The purpose of this course is to introduce the centrality of stakeholders in communication; the different strategic levels at which stakeholders operate and their varied agendas; the principal stakeholder theories; defining, prioritizing and working with stakeholders, and evaluating success.

Books

Stakeholder Theory by R. Edward Freeman; Jeffrey S. Harrison; Andrew C. Wicks; Bidhan L. Parmar; Simone de Colle
ISBN: 9780521137935
Publication Date: 2010-04-01
This is the electronic version (ebook format).
Also available in print version (call number: HD2741 .S73 2010, Level 4)
Stakeholders by Andrew L. Friedman; Samantha Miles
Call Number: HD30.28 .F73 2006 (Level 4)
ISBN: 0199269874
Publication Date: 2006-06-15

Articles

Gregory, A. (2007) Involving Stakeholders in Developing Corporate Brands: the Communication Dimension. Journal of Marketing Management, Vol. 23, No. 1-2, pp.59-73.
Gruing, J.E. (2002) Qualitative Methods for Assessing Relationships Between Organizations and Publics. Institute for Public Relations.
Mitchell, R.K., Agle, B.R. and Wood, D.J. (1997). Towards a theory of Stakeholder identification and salience: Defining the principle of who and what counts. Academy of Management Review, Vol. 22, No. 4, pp.853-886.
Porter, M.E. & M.R. Kramer (2011). The big Idea: Creating Shared Value. Harvard Business Review. January – February 2011.
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Rawlins, B.L. (2006). Prioritizing Stakeholders for Public Relations. Institute for Public Relations.
Luoma-aho, V. and Vos, M (2010). Towards a more dynamic stakeholder model: acknowledging multiple issue areas. Corporate Communications: An International Journal. Vol. 15, No. 3, pp. 315-331.

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