Research Guides: Master of Science in Communication Management: Internal Communication

Course Description

This course focuses on internal communication, the lifeblood that links various stakeholders in an organization together. The course begins by examining the interplay between internal and external communication before going on to consider the approaches to and functions of internal communication. The course emphasizes the catalytic role of internal communication (IC) in the key functions of innovation and change management.

Self Study Materials

Mary Welch, Paul R. Jackson, (2007), Rethinking internal communication: a stakeholder approach, Corporate Communications: An International Journal, (12).2, 177 - 198.

For access to cases, please check with the respective Faculty.

Berger, B. (2011). Employee Communication: Let’s Move from Knowing to Doing.
T. Proctor, I. Doukakis, "Change management: the role of internal communication and employee development," Corporate Communications: An International Journal, vol. 8, iss. 4, p. 268–277, 2003.
Mc Dermott, R. & Archibald, D. (2010). Harnessing your staff's informal networks. Harvard Business Review, 88 (3), pp. 82-89.
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Kular, S., gatenby, M., Rees, C., Soane, E., & Truss, K. (2008). Employee Engagement: A Literature Review.
Adler, P., Heckscher, C., & Prusak, L. (2011). Building a collaborative enterprise. Harvard Business Review, 89 (7), pp.95-101.
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Weiss, J. & Hughes, J. (2005). Want Collaboration? Harvard Business Review, 88(3), p93-101.
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Employee Communication at Continental Products PLC CASE Reference no. 498-036-1
Zhao, D., & Rosson, M. D. (2009). How and why people Twitter: the role that micro-blogging plays in informal communication at work. Proceeding GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work, pp. 243-252.