The key focus of the course is to equip participants with the knowledge of Investor Relations (IR). An essential part of this knowledge is a deeper understanding of the financial markets – players, subsectors and motivations, in order to understand what make the financial markets tick. Additionally, it is useful for an IR professional to appreciate that the overriding objective of management is the pursuit of share price maximization for shareholders. To this end, an insight into key value drivers as well as corporate actions such as dividend announcements, M&A, capital raising exercises, etc., would be helpful to address the concerns of investors and of markets in general.