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Li Ka Shing Library

Master of Science in Communication Management: Strategy

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

This course introduces students to the theoretical concepts and analytical tools required for formulating and implementing appropriate strategies that affect the enduring success of the entire organization. Topics covered include external and internal environmental analyses, business-level strategies, corporate-level strategies, strategy process and implementation, and special topics such as competitive dynamics and competition in high tech industries. This course emphasizes the application of theory to the real world strategic issues. Students are encouraged to synthesize their existing knowledge and experience in various industries into a comprehensive understanding of strategy.

Articles

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Cases

For access to cases, please check with the respective Faculty.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy