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Li Ka Shing Library

Master of Science in Communication Management: Public Affairs

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

Public affairs is now one of the fastest growing areas of communication management. In a world where government actions can disrupt or create new opportunities for business overnight, anticipating and influencing changes in the public policy environment is critical to continued business success. This course will, through case studies, lectures, exercises and discussions, equip students with the strategies and tools to engage in strategic public affairs for the 21st century.

Cases

For access to cases, please check with respective Faculty or your Programme Manager.
The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy