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Master of Science in Communication Management: Internal Communication

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

This course focuses on internal communication, the lifeblood that links various stakeholders in an organization together.  The course begins by examining the interplay between internal and external communication before going on to consider the approaches to and functions of internal communication. The course emphasizes the catalytic role of internal communication (IC) in the key functions of innovation and change management.

Self Study Materials

For access to cases, please check with the respective Faculty.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy