This focuses on market sizing and value across categories - and it could include secondary market research that aggregates actual sales/consumption data rather than survey-based opinions or intentions. This type of data is typically used for market entry decisions, competitive benchmarking, investment analysis, and strategic planning. Companies would use this to understand which beverage categories offer the biggest opportunities, how markets are evolving over-time, and where to allocate resources.
Using the soft drink market in Vietnam as example - the following can be found in MarketLine.
