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Information Systems Research Guides
Welcome to Visual Analytics for Business Intelligence
Many popular social media platforms allow for instant, real-time multi-way communication. The data collected from online sources create a gold mine for businesses that want to understand and predict consumer and market behaviour. By leveraging sophisticated computing technologies, data analytics can produce actionable insights valuable to the core operations of the business. IS434 course explores emerging methods and applications for understanding online user behaviour on popular social media platforms. This guide leads you to a variety range of resources on Social Analytics.