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Social Analytics (IS434): Home

Information Systems Research Guides

Welcome to Visual Analytics for Business Intelligence

Many popular social media platforms allow for instant, real-time multi-way communication. The data collected from online  sources create a gold mine for businesses that want to understand and predict consumer and market behaviour. By leveraging sophisticated computing technologies, data analytics can produce actionable insights valuable to the core operations of the business. IS434 course explores emerging methods and applications for understanding online user behaviour on popular social media platforms. This guide leads you to a variety range of resources on Social Analytics.

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Research Librarian

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Wei Xia
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The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy