Frequently Used Databases for WR
Librarians have shorlisted the following 7 databases that are most relevant to WR assignments:
Highlights from Databases:
Passport: Business intelligence, historical statistics, forecasts, analysis of consumer lifestyles, brand and company information, and market analysis.
WARC: Marketing and communications resources on branding, campaign development and tracking, audience insights, and media channel intelligence and trends. The Case Study Analysis segment offers insights, analysis and lessons from award-winning campaigns.
ProQuest Databases: Multidisciplinary full-text academic articles and ebooks.
Factiva: Newspapers, magazines, newswires, company information, and industry snapshots. Source coverage includes local news sources such as The Straits Times, Channel NewsAsia, The Business Times, AsiaOne, etc.
Statista: Forecasts, industry reports, dossiers (special theme insights), and consumer insights via the Global Consumer Survey segment.
Communication and Mass Media Complete: Marketing and communications resources on broadcasting, communication arts, communication management, communication sciences, linguistics, marketing, public relations, and media.
If you require assistance in using any of these databases, ask for help from your friendly librarians!
FAQ: Database e-Access Issues
Practice self-troubleshooting:
Still having issues? Contact SMU Libraries for help!
Information Sources
General, Socio-demographic Information:
SingStat: Statistical data series on the Singapore economy and socio-demographics.
SingStat - Elderly, Youth and Sex Profile: Statistics on elderly, youth and gender.
Ministry of Culture, Community & Youth (MCCY): Initiatives and programmes in the charity, community, sports, and youth sectors, sector news and resources.
National Youth Council (NYC): Youth insights and studies such as regular surveys, polls, and longitudinal studies on youth attitudes, sentiments, life goals, and career aspirations. NYC report: The State of Youth in Singapore 2024
Experiential and Sensory Learning (local sources):
Experiential and Sensory Learning (other sources):
eBooks and Articles on Growing Client Base:
End-of-life / Afterlife Planning:
WARC Case Studies of Brand Campaigns:
Apply the Google site: search operator!
The Google site: search operator is a powerful search technique that you can use across different research topics. It helps you efficiently locate information from specific sites based on your keywords. For example, try these search strings on Google Search: