Learning Points on This Page:
The Library Search
Please bookmark the SMU Libraries homepage https://library.smu.edu.sg - you will use it quite often through your study at SMU!
Library Databases
After identifying the potential databases to be used, go to the databases and conduct more specific search inside them!
Self-help Research Guides
Frequently Used Databases for WR
Librarians have shorlisted the following 7 databases that are most relevant to WR assignments:
Highlights from Databases:
Passport: Business intelligence, historical statistics, forecasts, analysis of consumer lifestyles, brand and company information, and market analysis.
WARC: Marketing and communications resources on branding, campaign development and tracking, audience insights, and media channel intelligence and trends. The Case Study Analysis segment offers insights, analysis and lessons from award-winning campaigns.
ProQuest Databases: Multidisciplinary full-text articles and ebooks.
Factiva: Newspapers, magazines, newswires, company information, and industry snapshots.
Statista: Forecasts, industry reports, dossiers (special theme insights), and consumer insights via the Global Consumer Survey segment.
If you require assistance in using any of these databases, ask for help from your friendly librarians!
FAQ: Database e-Access Issues
Practice self-troubleshooting:
Still having issues? Contact SMU Libraries for help!