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Li Ka Shing Library

Marketing (MKTG): About

A guide to information resources useful for marketing research

Marketing News

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Introduction

This Guide highlights secondary resources useful for students in Marketing (MKTG101) and Marketing Research (MKTG103) course.  It was created by Yuyun Wirawati and maintained by Sumita Govindan.

Highlight: Source for Digital Marketing

Secondary Data Source: Using Passport & MarketLine

Subject Guide

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy