Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

SMU Libraries

Marketing (MKTG): About

A guide to information resources useful for marketing research

Introduction

This Guide highlights secondary resources useful for students doing Marketing related subjects.

Highlight: Marketing & Advertising Sources

Find trend analysis, consumer insights, AdSpend data and more from WARC.

Highlight: Digital Marketing Sources

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy