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Marketing (MKTG): About

A guide to information resources useful for marketing research

Subject Guide

Sumita Govindan

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Subjects: Business, Marketing

Introduction

This Guide highlights secondary resources useful for students doing Marketing related subjects.

Highlight: Marketing & Advertising Sources

WARC This link opens in a new window
WARC is a Marketing and Communications database providing resources ranging from branding to media planning & buying, adspend forecast, campaign development & tracking, audience insights, media channel intelligence and trends.

Find trend analysis, consumer insights, AdSpend data and more from WARC.

Highlight: Digital Marketing Sources

eMarketer This link opens in a new window
Access this database for information on digital and mobile marketing and media space. This includes information topics on such as B2B, consumers & ecommerce, media usage and social media. This database aggregates over 4,000 sources and includes reports produced by eMarketer as well as a Comparative Estimates section to locate statistics.

eMarketer101 - Video Guide to Using eMarketer

Last Updated: Sep 6, 2022 4:14 PM
URL: https://researchguides.smu.edu.sg/MKTG
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Subjects: Business

Tags: company information, industry research, marketing, mktg 103, mktg103

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy