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This Guide highlights secondary resources useful for students doing Marketing related subjects.
Highlight: Marketing & Advertising Sources
WARC This link opens in a new window
WARC is a Marketing and Communications database providing resources ranging from branding to media planning & buying, adspend forecast, campaign development & tracking, audience insights, media channel intelligence and trends.
Highlight: Digital Marketing Sources
eMarketer This link opens in a new window
Access this database for information on digital and mobile marketing and media space. This includes information topics on such as B2B, consumers & ecommerce, media usage and social media. This database aggregates over 4,000 sources and includes reports produced by eMarketer as well as a Comparative Estimates section to locate statistics.