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Marketing (MKTG): About

A guide to information resources useful for marketing research

Subject Guide

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Sumita Govindan
Subjects: Business, Marketing


This Guide highlights secondary resources useful for students doing Marketing related subjects.

Highlight: Marketing & Advertising Sources

Find trend analysis, consumer insights, AdSpend data and more from WARC.

Highlight: Digital Marketing Sources

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy