At the cutting edge of successful business and technology ventures are individuals who can use writing effectively to persuade, sell, instruct and explain. Whatever your expertise, strong writing skills will increase your chances of professional success.

This book offers something quite new - an advanced textbook that considers professional writing as a negotiated process between writer and reader. Arguing that ethics, imagination and rhetoric are integral to professional writing praxis, the book encourages students to look critically at various writing practices in a range of contexts. A textbook for advanced undergraduates and postgraduates in Linguistics, Communication, Journalism and Media Studies.

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance--a management tool that helps businesses to develop and thrive.

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.