Master of Science in Management : MGMT 647

This course introduces the student to design thinking and an array of design tools for integrating design thinking into an overall design process. Design thinking and the tools that support it are a powerful process that can improve product, service and experience concepts (selected applications to products and services will be covered).

In Part 1, the design thinking process (based on the IDEO/Stanford Design School process) is introduced. This is a qualitative process consisting of the stages of: the observation of users, ideation, and prototyping. Iteration can occur between any steps, and multiple cycles are typical. Applications of design thinking to product and service innovation will be discussed, along with varying of the design contexts, including the private sector, government and social sectors. Design thinking will be framed against traditional innovation processes and other types of thinking.

In Part 2, we look at how entrepreneurs use design thinking and creative problem solving to drive innovation. Participants learn to think like innovators, from the initial idea to managing resources, building partnerships with committed stakeholders and dealing with contingencies. In parallel, participants are encouraged to consider their individual accomplishments and how these might support new venture creation. Participants will work on past accomplishments, chartering the skills, knowledge and abilities that create a unique set of means with which to drive their own innovation projects.