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Master of Science in Management : MGMT 647

This guide points to useful print and electronic resources for the modules in the programme.

MGMT647: Ideation Management: Introduction to Design Thinking, Tools and Frameworks by Dr. Anne-Valérie Ohlsson

This course introduces the student to design thinking and an array of design tools for integrating design thinking into an overall design process. Design thinking and the tools that support it are a powerful process that can improve product, service and experience concepts (selected applications to products and services will be covered).

In Part 1, the design thinking process (based on the IDEO/Stanford Design School process) is introduced. This is a qualitative process consisting of the stages of: the observation of users, ideation, and prototyping. Iteration can occur between any steps, and multiple cycles are typical. Applications of design thinking to product and service innovation will be discussed, along with varying of the design contexts, including the private sector, government and social sectors. Design thinking will be framed against traditional innovation processes and other types of thinking.

In Part 2, we look at how entrepreneurs use design thinking and creative problem solving to drive innovation. Participants learn to think like innovators, from the initial idea to managing resources, building partnerships with committed stakeholders and dealing with contingencies. In parallel, participants are encouraged to consider their individual accomplishments and how these might support new venture creation. Participants will work on past accomplishments, chartering the skills, knowledge and abilities that create a unique set of means with which to drive their own innovation projects.

In this course students will:

  • Learn design thinking methodologies for the creation of products, services and experiences
  • Learn to apply these methodologies and use individual capabilities and skills to drive innovation
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Required Readings

Harvard Business Cases

Note that Harvard Business Cases are not available online or through the library. Please check with your school administration.

Harvard Business Review articles

For HBR articles, please use our library homepage to search for them.

Recommended Readings

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy