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Career Planning and Internship Resources: Creating and Managing your Professional Digital Footprints (IRM102)

This is a research guide to help students plan for their careers and internships.

Books/ebooks

LinkedIn for Dummies by Joel Elad
ISBN: 9781119469933
Publication Date: 2018
Personal Branding for Dummies by Susan Chritton
ISBN: 9781118238189
Publication Date: 2012
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Erik Deckers; Kyle Lacy
ISBN: 9780134786636
Publication Date: 2017
Me and My Web Shadow: How to Manage Your Reputation Online by Antony Mayfield
ISBN: 9781408130681
Publication Date: 2010
Knock'em Dead - Social Networking: For Job Search & Professional Success by Martin Yate
ISBN: 9780991270453
Publication Date: 2015
Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence by Molly Beck
ISBN: 9781259860928
Publication Date: 2017

Other resources

Videos

Ferguson's Career Tips: How to Use LinkedIn to Advance Your Career (Films on Demand, 2:24 min)
Ferguson's Career Tips: How to Use Social Media for Professional Networking (Films on Demand, 1:59 min)

Articles

70% of employers are snooping candidates’ social media profiles (Career Builder)
What should your online presence say about you? (Fast Company)
How to Use Social Media in Your Career (The New York Times)

LinkedIn Learning

You will need to create an account with your SMU ID to access LinkedIn Learning.

Digital footprint: Build your brand (2:05 min)
Managing your online reputation (3:54 min)
Course: Rock Your LinkedIn Profile (57 min)

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy