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At A Glance
TAILORING COMMUNICATION TO YOUR CLIENT
Experts agree that communicators who understand their audience, and tailor their message to suit their needs are more successful in achieving their communication goals. The following resources were compiled by the Centre for English Communication at SMU; they provide practical advice on how you can best tailor spoken and written communication to win over your client and your SMU-X supervisors.
|The Director of the Centre for English Communication, Dr S.A. Varghese, shares practical tips on how you can formulate a clear written message. These simple techniques can be adapted to all written communication to your client, including emails and business proposals.
||Dr S.A. Varghese demonstrates how you can apply Barbara Minto’s SCQA framework to writing an executive summary. This technique will help you write an executive summary that addresses the needs of your audience and stakeholders in a clear, concise and coherent manner.
When asked about the strengths and weaknesses of SMU-X students’ presentations, one professor revealed that he likes it when students tell a story, “When you have to watch up to 30 presentations over a few days, it’s not easy to remember the content of each team’s proposal.” So, how can you bring the content of your presentation to life?
Here’s a short article and an online tutorial on data storytelling by Brent Dykes, who has over 12 years of enterprise analytics experience at Omniture and Adobe and published two books on digital analytics. The article provides an overview of Dykes’ principles of data storytelling; how you the combination of data, visuals and a narrative will not only captivate your audience but also drive change.
In this ~40-minute podcast, Brent Dykes explains in more detail how data storytelling can help your presentations be more memorable and influence your clients adopt your proposal.
- 6 Common Pitch Deck Mistakes You Need to Avoid (Article)
Martin Leunendonk is an entrepreneur and former VC manager and investment banker who has helped start-ups raise millions in venture capital. In this article, he outlines six common pitch deck mistakes inexperienced entrepreneurs make and how they can be avoided; for example, trying to solve too many problems and ‘cut and paste’ presentations that don’t suit the needs of the audience.
This section lists some recommended readings.
Storytelling with Data by Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!
Call Number: This is an E-Book.
Publication Date: 2015-11-02
The Pyramid Principle by The Pyramid Principle shows you how to structure and present your arguments with the clarity and precision that will gain immediate understanding from your audience.
Call Number: Li Ka Shing Library Books Level 3 PE1115 .M54 2002
Publication Date: 2002-06-01