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Strategy (MGMT102): Session 7/ Ryanair

This guide points to useful print and electronic resources.

Ryanair's Business Model - Interview with Deputy CEO, Michael Cawley

The Ryanair Story - Ryanair's Deputy CEO, Michael Cawley at IE

Periodicals and Journals

Ryanair Holdings plc SWOT Analysis.
Ryanair Holdings, PLC SWOT Analysis. May2014, p1-8. 8p.
Ryanair: The world's leading low-cost airline.
Ryanair Case Study: The World's Leading Low-cost Airline. Mar2012, p1-21. 21p. 1 Black and White Photograph, 2 Charts, 3 Graphs, 1 Map.
Brand Audit: Ryanair.
Marketing Week (Online Edition). 11/1/2013, p2-2. 1p.
Ryanair: success before love
Thomas, M. (2015). Ryanair: Success before love. Strategic Direction, 31(8), 1-3.
Ryanair looks to start 'online travel revolution' with Ryanair Labs launch.
Marketing Week (Online Edition). 7/7/2014, p5-5. 1p.
Hertz and Ryanair Exclusive Offer Saves Holidaymakers Money on Flights
PR Newswire US. 06/17/2014.
Ryanair's CMO on how the airline is communicating the 'new' Ryanair.
Marketing Week (Online Edition). 3/27/2014, p4-4. 1p.
Boeing, Ryanair Showcase Strong, Colorful Partnership
PR Newswire US. 03/31/2014.
Ryanair lifts outlook after boost from late Easter
Financial Times : 07/29/2014
Ryanair's 10 Millionth Passenger Boarded At Cork Airport.
AirGuide For the Frequent Flyer. Feb2014, p21-21. 1/2p.
Ryanair says 'being nice is way forward'.
Travel Weekly (UK). 4/3/2014, Issue 2213, p10-10. 1p.
Ryanair readies marketing push to double business customers.
Marketing Week (Online Edition). 3/11/2014, p4-4. 1p.
Why I won't be buying shares in Ryanair... or booking flights on its planes.
Daily Mail. 11/ 4/2013, p12. 1p.
CFO interview: Ryanair's journey to the capital markets.
Airfinance Journal. Jun2014, p247-247. 1p.
Ryanair credits marketing investment for boost to passenger numbers.
Marketing Week (Online Edition). 2/3/2014, p9-9. 1p.
Ryanair performs another u-turn as it signs flight search deal with Google.
Marketing Week (Online Edition). 1/22/2014, p4-4. 1p.
Ryanair issues second profit warning as it continues customer service overhaul.
Marketing Week (Online Edition). 11/4/2013, p9-9. 1p.

Useful Links

e/Books, Book Reviews, Videorecording

Brand Culture by Jeanne Lorraine Schroeder; Salzer-Morling
ISBN: 020300244X
Publication Date: 2005-06-22
This title is an e-book.
Cleared for take-off : structure and strategy in low fare airline business by Lawton, Thomas C
Call Number: HE9783.55.E85 L39 2002
ISBN: 0754612694
Publication Date: 2002
Global Airlines by Pat Hanlon
ISBN: 9780080456102
Publication Date: 2006-12-14
This title is an e-book.
Taking Stock of Air Liberalization by Marc Gaudry (Editor); Robert Mayes (Editor)
Call Number: HE9780 .T35 1999
ISBN: 0792383877
Publication Date: 1998-11-30
Aviation and Tourism by Anne Graham; Andreas Papatheodorou; Peter Forsyth
ISBN: 9780754692485
Publication Date: 2008-08-28
This title is an e-book.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy