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SMU Libraries

SMU-X Survival Toolkit: Dealing with Uncertainty

This guide provides useful information and links to resources on SMU-X.

At A Glance


There are many uncertainties when dealing with SMU-X projects - client change their project focus due to research findings, changes in consumers' attitudes and behaviour, competition landscape etc. This reflects the realities of working in a real-world setting. The following resources provide perspectives on how to better manage with uncertainties.


To maximize the power of creative thinking, you need the right emotional mindset. Professor Puccio offers you tips for doing so by investigating emotional intelligence, revealing the dangers of emotional hijacking, and stressing the importance of reflecting and redirecting to help stave off your fear, anxiety, and uncertainty. Caspar Berry talks about uncertainty and decision making that brings us to our best. He played professional poker for three years in Las Vegas before finding himself as the poker advisor on the James Bond Movie ‘Casino Royale’. 

Dr Andy Hart from Fera Science Ltd explains how information on "uncertainties" (from the perspective of food science) helps people to better understand the likelihood of different outcomes and support informed decision-making, both in science and in everyday life.

  • How to deal with uncertainty?
    what's the best way to handle the inevitable anxiety that goes hand-in-hand with all that uncertainty.

This section lists some recommended readings.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy