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MGMT218 Entrepreneurship and Business Creation: Home

Guide to resources on entrepreneurship and business creation


This guide was created to support the course Entrepreneurship and Business Creation (MGMT 218) taught by Prof. Kenneth Goh.

It points to useful electronic and print resources for the course.

This guide was created by Meng Wang and is maintained by Rajen Munoo

Course Description

This course traces the steps that entrepreneurs likely encounter between a first recognition of a potential business opportunity to the nascent operation of the actual company.

This course teaches students the basic ingredients of a business plan and a short ‘pitch’ for their ideas, yet shows the limitations of a static document in the changing marketplace.

Through the use of real business cases, this course helps students understand various issues that require analysis and resolution before their company can be on a more financially sustainable footing.

Learning Objectives

By the end of the course, students will be able to:

  • Write a business plan and develop a short description about an entrepreneurial idea,
  • Assess the feasibility of business ideas and opportunities,
  • Have a sense of what to expect and what to look out for when starting a new business,
  • Understand and work toward resolving the limitations of a static business plan.

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The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy