This course introduces students to the theoretical concepts and analytical tools required for formulating and implementing appropriate strategies that affect the enduring success of the entire organization. Topics covered include external and internal environmental analyses, business-level strategies, corporate-level strategies, strategy planning process and implementation, and special topics such as competitive dynamics in manufacturing and service industries. This course emphasizes the application of theory to real world strategic issues. Students are encouraged to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage.
By the end of this course, students will be able to:
This guide was created to support the course MGMT102 Strategy taught by Prof. Kim Chang Hyun. It points to useful electronic and print resources for the course.
This guide is created and maintained by Rajendra Munoo.
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Articles from Harvard Business Review
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