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Global Summer Programme: MGMT 312

This guide contains print and electronic resources for courses offered in the SMU Global Summer Programme 2016

MGMT312: Asia Pacific Business by Ms. Judy Tan

“In the past decade, the United States’ economy grew by an average of 1.6% a year, the European Union’s by 1.7%, Latin America’s by 4.6%, East Asia's by 5.4% and South-East Asia's by 5.9%. The 21 economies of the largest trans-Pacific grouping, Asia-Pacific Economic Co-operation (APEC), account for nearly half of global trade. The region comprises not only the world’s ‘factory floor’ but also its most important sources of services, technology and investments, and final goods markets,” writes Peter Petri, an international trade economist. Yet despite the much celebrated economic progress of the region and the potential to be reaped from it, there are clear strains and risks resulting from geopolitical and economic trends which impact businesses that operate here.

This course consists of a set of core lectures which will introduce students to: (a) economic, political and socio-cultural theories and frameworks for understanding the context of business in the Asia Pacific region; and (b) the application of international business theories and frameworks to understand the decision-making processes of companies investing in the region. Course participants are expected to apply theories and frameworks to assess business environments of specific Asian economies. Participants are expected to analyse and make presentations about issues and challenges that are relevant to companies operating in large emerging economies such as China, India, Taiwan, and South Korea but also other economies such as Myanmar, Indonesia, the Philippines, and Vietnam.

By the end of this course, participants will be able to:

  • Identify motivations for companies to seek internationalization within the Asia Pacific region
  • Learn more about socio-cultural, political and economic systems in the Asia Pacific region and the resultant risks
  • Identify business opportunities presented by emerging sectors & countries in the Asia Pacific region
  • Evaluate different market entry strategies for businesses in the Asia Pacific region
  • Gain insights into business and/or career opportunities in the Asia Pacific region

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Additional readings will be announced in class. Here are some resources that you might find useful.


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