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Li Ka Shing Library

Master of Science in Management : COMM 641

This guide points to useful print and electronic resources for the modules in the programme.

COMM641: Communication Management by Dr. Gregor Halff

The main goal of this course is to introduce corporate communication as a strategic and mission critical function of international and transcultural corporations operating in complex environments. It prepares executives to plan, execute and evaluate decision making related to their organization’s stakeholder relations, reputation, and licence to operate.

This course will start by describing reputation, trust and stakeholder relations in the context of value creation, particularly in international markets and in multicultural contexts. The principles and tools of strategically managing a corporation’s organizational and public communication will be introduced. The course then proceeds to cover corporate communication in a range of managerial challenges, including organizational leadership, change, and crisis.

On successful completion of the course, students should be able to:

  • Analyze business or personal problem situations and structure them
  • Formulate a quantitative model to represent the problem situation using the techniques learned. The models to be learned are linear and integer programming and simulation models.
  • Use Excel as the tool to model building, solution and analysis
  • Solve the problem using the techniques learned
  • Interpret the results and perform what-if analyses to gain insights
  • Explain the usefulness and the limitations of the modeling approach to solving decision problems
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Useful Databases

Required Readings

Harvard Business Cases

Note that Harvard Business Cases are not available online or through the library. Please check with your school administration.


Harvard Business Review articles

For HBR articles, please use our library homepage to search for them.


Journals

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy