The main goal of this course is to introduce corporate communication as a strategic and mission critical function of international and transcultural corporations operating in complex environments. It prepares executives to plan, execute and evaluate decision making related to their organization’s stakeholder relations, reputation, and licence to operate.
This course will start by describing reputation, trust and stakeholder relations in the context of value creation, particularly in international markets and in multicultural contexts. The principles and tools of strategically managing a corporation’s organizational and public communication will be introduced. The course then proceeds to cover corporate communication in a range of managerial challenges, including organizational leadership, change, and crisis.
On successful completion of the course, students should be able to:
Use this database to search for articles in the broad areas of business, applied economics and law. It incorporates titles from ProQuest Asian Business, European Business, Accounting & Tax and Banking Information Source databases. It includes trade publications as well as Wall Street Journal (Eastern ed).
Harvard Business Cases
Note that Harvard Business Cases are not available online or through the library. Please check with your school administration.
Harvard Business Review articles
For HBR articles, please use our library homepage to search for them.
Journals
Essentials of Corporate Communication by 
The Handbook of Communication and Corporate Reputation by 