The main goal of this course is to introduce corporate communication as a strategic and mission critical function of international and transcultural corporations operating in complex environments. It prepares executives to plan, execute and evaluate decision making related to their organization’s stakeholder relations, reputation, and licence to operate.
This course will start by describing reputation, trust and stakeholder relations in the context of value creation, particularly in international markets and in multicultural contexts. The principles and tools of strategically managing a corporation’s organizational and public communication will be introduced. The course then proceeds to cover corporate communication in a range of managerial challenges, including organizational leadership, change, and crisis.
On successful completion of the course, students should be able to:
Harvard Business Cases
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Harvard Business Review articles
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