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Strategy (MGMT102): Session 5/ Southwest Airlines

This guide points to useful print and electronic resources.

Southwestern Airlines

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Additional Resources for Session 5

Competition in Regulated Industries by Dieter Helm (Editor); Tim Jenkinson (Editor)
Call Number: HD2768.G74 C65 1998
ISBN: 019829252X
Publication Date: 1998-07-16
Strategy, control and competitive advantage [electronic resource] : case study evidence by Jannesson, Erik, editor of compilation.
ISBN: 9783642391347
Strategy for sustainable competitive advantage [electronic resource] : surviving declining demand and China's global development / by Ian Chaston. by Chaston, Ian.
ISBN: 9780415522748
Publication Date: 2012

Articles

Southwest Airlines
Research Starter
Southwest Airlines Co. SWOT Analysis.
Southwest Airlines Co. SWOT Analysis. Oct2013, p1-9. 9p.
THE EVOLUTION OF THE LOW-COST AIRLINES IN US. THE CASE STUDY ON SOUTHWEST AND JETBLUE AIRLINES
Annals of the Stefan cel Mare University of Suceava : Fascicle of the Faculty of Economics and Public Administration, 2011, Vol. 11, Issue 1(13), p.92
Creating cultures that lead to success. Lincoln Electric, Southwest Airlines, and SAS Institute
In Organizational Dynamics January-March 2012 41(1):32-43
Positioning Southwest Airlines through employee branding
In Business Horizons 2005 48(6):535-545
Airline and airport choice by passengers in multi-airport regions: The effect of Southwest Airlines
PROFESSIONAL GEOGRAPHER; FEB, 2008, 60 1, p15-p32, 18p.
Actual, Adjacent, and Potential Competition: Estimating the Full Effect of Southwest Airlines
Journal of Transport Economics and Policy. May, 2001, Vol. 35, Issue 2, p239-256, 18p.
Corporate innovation at Southwest Airlines: An interview with Herb Kelleher, Founder & Former Chair & CEO
BUSINESS HORIZONS; SEP-OCT, 2009, 52 5, p409-p412, 4p.
The "Southwest Effect" Revisited: An Empirical Analysis of the Effects of Southwest Airlines and JetBlue Airways on Incumbent Airlines from 1993 to 2009.
Michigan Journal of Business. Sep2012, Vol. 5 Issue 2, p11-40. 30p.
Southwest Airlines Continues Proud Tradition of Celebrating Asian Pacific American Heritage During the Month of May and All Year Long
PR Newswire US. 05/01/2014.

Useful Links

e-Books, Book Reviews, Videorecording

The Southwest Airlines way : using the power of relationships to achieve high performance by Gittell, Jody Hoffer
Call Number: HE9803.S68 G588 2005
ISBN: 0071458271
Publication Date: 2005
Nuts! : Southwest Airlines' crazy recipe for business and personal success by Freiberg, Kevin, 1958-
Call Number: HE9803.S68F74 1998
ISBN: 0767901843
Publication Date: 1998
Brand culture [electronic resource] by edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].
ISBN: 020300244X
Publication Date: 2006
This title is an e-book.
Cleared for take-off : structure and strategy in low fare airline business by Lawton, Thomas C
Call Number: HE9783.55.E85 L39 2002
ISBN: 0754612694
Publication Date: 2002
Global Airlines by Pat Hanlon
ISBN: 9780080456102
Publication Date: 2006-12-14
This title is an e-book.
Taking stock of air liberalization by edited by Marc Gaudry, Robert Mayes
Call Number: HE9780 .T35 1999
ISBN: 0792383877
Publication Date: 1999
Aviation and Tourism by Anne Graham; Andreas Papatheodorou; Peter Forsyth
ISBN: 9780754692485
Publication Date: 2008-08-28
This title is an e-book.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy