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Li Ka Shing Library

Master of Science in Communication Management: Communication Planning and Campaigning

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

This course enables communication professionals to strategically develop campaigns that support the credibility, the reputation, the market access and the licence to operate of their organization and its services or products. In a high-pressure and high-speed simulation with an actual client, participants train their problem solving skills, communicative foresight, planning skills and managerial decision making.

Cases

For access to cases, please check with the respective Faculty.

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy