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Master of Science in Communication Management: Stakeholder Management

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

The purpose of this course is to introduce the centrality of stakeholders in communication; the different strategic levels at which stakeholders operate and their varied agendas; the principal stakeholder theories; defining, prioritizing and working with stakeholders, and evaluating success.


Library Search

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy