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Li Ka Shing Library

Master of Science in Communication Management: Stakeholder Management

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

The purpose of this course is to introduce the centrality of stakeholders in communication; the different strategic levels at which stakeholders operate and their varied agendas; the principal stakeholder theories; defining, prioritizing and working with stakeholders, and evaluating success.

Books

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The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy