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Li Ka Shing Library

Master of Science in Communication Management: Corporate Reputation

A joint programme by SMU, Singapore & USI, Lugano, Switzerland. This is the programme portal for the Academic Year 2012-2013. It points to useful electronic and print resources for the courses.

Course Description

No organization can afford to ignore the importance of corporate reputation. A favourable reputation is an intangible prized asset and its contribution to a company’s value is indisputable in today’s business environment. This course will introduce students to the discipline of reputation management. Through short lectures, case studies, discussions and exercises, students will become familiar with the concepts, strategies and tools critical to building, protecting and enhancing corporate reputation.

 

Books

The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy