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Li Ka Shing Library

How do I use Passport (formerly GMID): What Can I Find in Passport

Source/Research Methodology

When using data, determining the source and reliability of the source is paramount.  View Euromonitor's Research Methodolgy to gain an insight into its data sources.

Useful Documents

Content Description

Access to historical and forecast data, latest reports, articles, company profiles, country reports and global reports on approximately 25 industries.


  • Brand Share
  • Company Share


Countries & Consumers
Access to economic, demographic and marketing statistics, reports and comment for over 200 countries; 
access to statistics, reports and comment on consumers


  • Consumer Trends and Lifestyles
  • Economy, Finance and Trade
  • Government, Labour and Education
  • Income and Expenditure
  • Industry, Infrastructure and Environment
  • Population and Homes
  • Technology, Comumnications and Media
The use of electronic resources must comply with the Appropriate Use of Electronic Resources Policy and Singapore Management University Acceptable Use Policy